Yext Scout Guides Brands in AI Search

The Yext Scout AI search tool is helping brands adapt to one of the biggest shifts in digital marketing. As discovery moves from traditional search engines to AI-powered platforms and agents, companies need new strategies to remain visible and competitive.

A New Era of Search

Launched earlier this year, Yext Scout acts as both a competitive intelligence and AI search visibility agent. It provides performance benchmarks against local competitors, identifies gaps, and delivers actionable recommendations in real-time. The aim is to ensure brands remain discoverable across emerging platforms like ChatGPT, Gemini, Perplexity, and Grok.

Traditional search still matters, but AI-driven discovery is now reshaping user behaviour. Conversational results often appear at the top of a page, offering direct answers instead of long lists of links. For brands, this means content must be optimised for these new formats to avoid disappearing from consumer attention.

How Yext Scout Supports Brands

Yext Scout integrates into Yext’s broader visibility platform, offering insights that go beyond basic SEO. It monitors social content, reviews, and local listings to build a holistic view of performance. Scout also helps brands track sentiment, giving marketers a clear sense of how their visibility compares to competitors.

With AI reshaping the way consumers discover products and services, businesses can no longer rely solely on legacy metrics. Scout provides guidance that keeps pace with how people are actually searching and engaging with brands today.

Preparing for the Future of AI Discovery

To highlight these changes, Yext is hosting a webinar, “Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms,” on Wednesday, 24 September at 1pm BST / 2pm CEST. The session will demonstrate how Yext Scout AI search empowers marketers to improve discoverability, adjust strategies, and succeed in the evolving landscape.

The rise of AI-driven discovery shows no sign of slowing. For marketing professionals, Scout offers a practical way to stay ahead of the curve—providing the insights and recommendations needed to thrive in the age of AI search.